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8 result found.

Title ISBN Author Copyright
Commodity Marketing 9783030906573 Margit Enke, Anja Geigenmüller, Alexander Leischnig 2022
Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals) 9783030906573 Margit Enke, Anja Geigenmüller, Alexander Leischnig 2022
Interaktionsqualität und Kundenintegrationsverhalten: Theoretische Konzeption und empirische Analyse (Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis) 9783834971111 Anja Geigenmüller 2012
Regionale Marken und Konsumentenverhalten: Konsequenzen für die Markenführung (Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis) 9783322815675 Anja Geigenmüller 2003
Commodity Marketing: Grundlagen - Besonderheiten - Erfahrungen 9783658029258 Margit Enke, Anja Geigenmüller, Alexander Leischnig 2014
Commodity Marketing: Grundlagen - Besonderheiten - Erfahrungen 9783834963888 Christos G. Aneziris, Thomas Bender, Peter Billen, Stefan Bingemer, Manfred Bruhn, Florian Dost, Margit Enke, Anja Geigenmüller, Uta Herbst, Christian Homburg, Frank Jacob, Bernhard Kaltefleiter, Kati Kasper-Brauer, Andreas Klein, Michael Kleinaltenkamp, Manuela Künzel, Lutz Lohse, Alexander Leischnig, Dirk Ludewig, Andrea Mäßen, Ioana Minculescu, Sabine Möller, Doreén Pick, Tilmann Raff, Tom Schöpe, Christian Schwind, Karl-Heinz Sebastian, Jens Sievert, Daniel Spiecker, Matthias Staritz, Bernd Stauss, Bert Sebastian Strasmann, Markus Voeth, K. P. Wiedmann, Robert Wilken 2011
Dienstleistungsproduktivität: Band 1: Management, Prozessgestaltung, Kundenperspektive. Forum Dienstleistungsmanagement 9783834966643 Klaus Backhaus, Silke Bartsch, Hans H. Bauer, Margret Borchert, Marc-Oliver Blockus, Markus Brenner, Nina Brockhaus, Ole Bröker, Marcus F. Demmelmair, Stefan Diestel, Michael Durst, Martin Eggert, Margit Enke, Tomas Falk, Günter Fandel, Jörg Finsterwalder, Sabine Fliess, Hartwig Fuhrmann, Bernd Gaiser, Pascal Gantenbein, Anja Geigenmüller, Sabine Haller, Maik Hammerschmidt, Joachim Hamburger, Ewald Heinen, Stefanie Klinkhammer, Manuela Koch, Volker Kuppelwieser, Heike Kurzmann, Florenz Lammert, Ingrid Lange, Alexander Leischnig, Michael Leyer, Carolin Löffler, Anton Meyer, Manuel Michaelis, Jürgen Moormann, Christian M. Niederauer, Sven Reinecke, Steffen Rogge, Steffen Silbermann, Klaus-Helmut Schmidt, Giuseppe Strina, Armin Töpfer, Markus Voeth, Marco Wehler, Georg Westermann, Johann Wenzl, Hauke Wetzel, Robert Wilken, Christopher Wirbelauer, David Woisetschläger 2011
Fallstudien zum Internationalen Management: Grundlagen - Praxiserfahrungen - Perspektiven 9783834967930 Andreas Al-Laham, Alexander Alscher, Jörn Altmann, Björn Ambos, Klaus Backhaus, Christoph Barmeyer, Jonas Bastian, Hartmut Bieg, Ingolf Braun, Tobias Buck, Wolfgang Burr, Tobias Dauth, Eric Davoine, John Dawson, Annett Donath, Michael Dowling, Gunter Dufey, Stefan Elsner, Margit Enke, Franz-Rudolf Esch, Michael Eßig, John Fernie, Marc Fetscherin, Jan Hendrik Fisch, Thomas Foscht, Manfred Fuchs, Anja Geigenmüller, Claas Christian Germelmann, Torsten Gerpott, Alexander Gerybadze, Nicola Gesing, Wolfgang Markus Gleich, Andrea Gröppel-Klein, Kathrin Haberle, Oliver Haferbeck, Christian Harm, Moritz Havenstein, Andreas Herrmann, Cornelius Herstatt, Doris Hildebrand, Markus Hödl, Dirk Holtbrügge, Catherine Holtgräfe, Hartmut Holzmüller, Volker Hues, Steffen Huth, Julia Ingwald, Nejc Martin Jakopin, Dodo zu Knyphausen-Aufseß, Martin Köpke, Thomas Kotulla, Peter Krampf, Gregor Krämer, Heinz Kußmaul, Eva-Maria Lang, Christian Lechner, Christoph Lechner, Michael Lingenfelder, Peter Loevenich, Margot Löwenberg, Cesar Maloles, Gernot Marquardt, Nils Maschke, Jan Niklas Meise, Tobias Metze, Dirk Morschett, Günter Müller-Stewens, Phillip C. Nell, Claudia Obernhuber, Walter Oechsler, Dietrich von der Oelsnitz, Michael-Jörg Oesterle, Edith Olejnik, Daniele Pederzoli, Patsy Perry, Thorsten Posselt, Heike Proff, Jonas Puck, Marco Reinhard, Thomas Rudolph, Eric Rigamonti, Rainer Sibbel, Jan-Michael Roß, Indrajit Sinha, Bernhard Swoboda, René Schäfer, Eva Miriam Schick, Judith Schloffer, Jörg Schlüchtermann, Stefan Schmid, Otmar Schön, Hanna Schramm-Klein, Georg Schreyögg, Tassilo Schuster, Martin Schwab, Lars Schweizer, Marko Schwertfeger, Horst Steinmann, Michael Stephan, Günther Trautwein, Kazuo Usui, Pia Viehl, Gerhard Wagner, Sabine Walch, Holger Werthschulte, Thomas Wrona, Gerd Waschbusch, Yingzhu Xia, Joachim Zentes 2011