Customer Experience Management in the Caribbean Concepts, Case Studies and Challenges

Synopsis

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with:

- An array of Caribbean case studies;
- Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;
- References of best practices to address critical issues affecting the delivery of a quality customer experience.

Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.

Book details

Author:

Paul Anderson, Elaine Commissiong, Noel M. Cowell, G. Anthony Ferguson, Koen Hietbrink, Jacqueline Huggins, Michelle McLeod, Candice Petgrave, Juliana Samuel, Trevor A. Smith, Tiersa Smith-Hall, Evora Mais Thompson, Sumit Verma, Nadane Y. Wright

ISBN:

9781800626799

Related ISBNs:

9781800626775

Publisher:

CABI

Pages:

N/A

Reading age:

Not specified

Includes images:

Yes

Date of addition:

2024-10-08

Usage restrictions:

Copyright

Copyright date:

2024

Copyright by:

CAB International 

Adult content:

No

Language:

English

Categories:

Business and Finance, Nonfiction, Travel