100 Ways to Create a Great Ad
Synopsis
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.Book details
- Author:
- Tim Collins
- ISBN:
- 9781780678870
- Publisher:
- Orion
- Pages:
- 208
- Reading age:
- Not specified
- Includes images:
- Yes
- Date of addition:
- 2021-07-11
- Usage restrictions:
- Copyright
- Copyright date:
- 2014
- Copyright by:
- Tim Collins
- Adult content:
- No
- Language:
- English
- Categories:
- Art and Architecture, Business and Finance, Nonfiction