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Making Sense of Marketing

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Synopsis

Making Sense of Marketing is a four part open learning course for people starting out in marketing and anybody in business seeking to understand the nature and practice of marketing. The workbooks avoid complex theory and assume only the prior experience and marketing knowledge of the average intelligent consumer.

Book details

Edition:
1st ed. 1990
Author:
Peter Davies
ISBN:
9781349091096
Related ISBNs:
9780333428269
Publisher:
Macmillan Education UK
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-12-14
Usage restrictions:
Copyright
Copyright date:
1990
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction