The Aging Consumer Perspectives From Psychology and Economics
Synopsis
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Book details
- Series:
- Marketing and Consumer Psychology Series
- Author:
- Aimee Drolet, Norbert Schwarz, Carolyn Yoon
- ISBN:
- 9781136980183
- Related ISBNs:
- 9780203852941, 9781848728110, 9781848728110, 9781848728103, 9781848728103
- Publisher:
- Taylor and Francis
- Pages:
- 328
- Reading age:
- Not specified
- Includes images:
- No
- Date of addition:
- 2020-04-03
- Usage restrictions:
- Copyright
- Copyright date:
- 2010
- Copyright by:
- N/A
- Adult content:
- No
- Language:
- English
- Categories:
- Business and Finance, Nonfiction, Psychology, Sociology